Want to give the dads in your life something they’ll treasure today and always?

Consider quality time.

Retail experts say some 77% of Americans celebrate Father’s Day, and most do so by giving a store-bought card or present. But more and more of us are opting for an experience (dinner out, tickets to a concert/sporting event) over a tie, money clip, or grilling tools. And an increasing number of dads say that over anything else, they prefer doing something special with the family on Father’s Day.

So, nix the neckwear. For ties that truly bind—and memories that fathers cherish—try time and togetherness with the tribe!